Content Repurposing 101: How to Stretch One Idea Across 5 Different Platforms
As a content marketer, you’ve probably experienced the “what now?” moment after hitting publish on a piece of content. You’ve spent hours perfecting that blog post, video, or social graphic—only for it to fade into the endless scroll of the digital abyss. But here’s the secret: One piece of content is *never* just one piece of content.
Enter content repurposing, the magic trick that turns one great idea into a treasure trove of content gold. Instead of creating from scratch every time, why not stretch that single idea across 5 platforms? In essence, this is the strategy behind content marketing. This is not a new idea, Gary Vaynerchuk mentioned this in 2016. More visibility, less stress—it’s the dream! Let’s break down how you can work smarter, not harder.
- The OG Blog Post
It all starts with a blog. Write a robust, detailed piece of content packed with insights, actionable tips, and a killer headline. This is your content “home base.” For example, if you’ve written a blog post titled “Top 10 Social Media Marketing Trends of 2024,” you’re already sitting on a goldmine of material. Now, let’s stretch it out. And, if you’re paying attention, Gary V does this really well.
- Social Media Teasers
Your blog’s key takeaways? They’re bite-sized nuggets waiting to be shared on social media. Create 3-5 posts from your blog, each highlighting a different trend. Use eye-catching visuals, a question, or a shocking stat to reel people in. On platforms like Twitter or LinkedIn, these mini-posts can direct traffic back to the original blog for the full story.
- Infographic
People love visuals. Condense your blog post into a colorful infographic that highlights the main points. Tools like Canva make this easy, even for non-designers. Infographics are perfect for Pinterest, LinkedIn, and Instagram, and can be a helpful downloadable resource on your website too.
- YouTube or TikTok Video
If you’re more of a visual storyteller, break down your blog post into a short video series. For YouTube, you can create a more in-depth analysis. On TikTok or Instagram Reels, condense those points into punchy, engaging 15-30 second clips. Each platform has a different vibe, so tailor the tone, but keep the core message.
- Email Newsletter
Email still holds power. Summarize your blog in a digestible format and send it to your email subscribers. You don’t need to give them the full blog—just a teaser with a “Read More” link. Give them enough value to click, but not so much that they don’t need to.
The Big Picture
With a bit of creativity, you can stretch a single blog post across multiple platforms, maximizing its impact without exhausting your resources. Repurposing doesn’t just save time—it helps reinforce your message across different touchpoints, catering to your audience wherever they are. So, go ahead and make that one idea work ten times harder for you!
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