We make digital marketing easy—so you don’t have to manage all the pieces. Today’s digital landscape is complicated, fragmented and requires an array of skills. BootstrapVT blends old school marketing with new school technology. We know all the acronyms and the underlying tech services. Marketing has changed dramatically in the past 5 years—just look at your own business. No longer can you spend money on traditional media and expect customers to find you.
We’re Here to Help
National Experience — based in Vermont
Geoff Strawbridge | Founder/CEO
BootstrapVT’s CEO and Founder is Geoff Strawbridge. Geoff has spent the last 20+ years leading Marketing, Product Management, and Operations for entrepreneurial tech companies and venture-backed startups. Geoff has extensive marketing experience with Health, Wellness, Travel, Fitness, and CPG brands. He brings hands-on knowledge with advertising platforms, digital marketing tools, subscription businesses, mobile app development, content management even his very own homegrown ad server (ask him about it)!
He’s managed cross-functional teams his entire career including: product, engineering/tech, marketing, editorial, customer support, ad ops, and even some sales. If you want the fancy terms this includes: product management, product development, general management, customer operations, digital marketing, social media, content marketing, sales, account management, and business development.
Bernie Walenty | Digital Marketing & Content
Bernie has spent the last decade working for some of the leading tech and e-commerce companies throughout the Northeast including the National Hockey League, Rue Gilt Groupe, Drizly, and more. Bernie’s background in graphic design and experience in digital marketing allows her to bridge the gap between traditional marketing and modern storytelling through creative written and visual content development.
In addition to email marketing, design, content and strategy, Bernie also excels in project management and process development. During her time at RueLaLa, she worked alongside the Chief of Staff to build out the company’s first specialized Project Management team, successfully launching over 100 cross-functional marketing & PR programs on behalf of the brand and its clients. Bernie joined the BootstrapVT team in 2019 to help strengthen the content strategy, creative and project management services that we are able to offer our clients.
When she’s not working, you can find her sampling a local beer at one of Burlington’s many award-winning breweries or enjoying a day out on Lake Champlain.
Erika McCarthy | Digital Marketing & Search Engine Marketing Expert
Erika is the founder and owner of Measurement Has Company. She has worked in Paid Search and search engine marketing (SEM) for 18+ years. Erika has industry-leading experience with Silicon Valley agencies to Vermont-based companies.
Her approach to digital marketing is about defining clear goals, getting unstuck from the status quo, testing new ideas, and applying data-based decision-making. Her work has helped many clients scale their DTC e-commerce business such as Runamok Maple, TableLegs.com, Vermont Woods Studios, Otter Creek Awnings and many more.
In her free time, Erika can be found drinking Vermont craft beer, mixing craft cocktails, cooking up a storm and spending time with her husband Pete, daughter Aoife, and mutt Citra.
Sasha Weilbaker | SEO Content Writer & Email Marketing
With a B.A. in English from Bucknell University, Sasha started her career as a brand writer and journalist before realizing that words are only impactful if they’re found. Thus, she transitioned to search engine optimization, using words and nerding out on data to help small to medium sized businesses boost their online visibility and reach their target audiences effectively.
She’s worked full-time for outdoor industry companies including Title Nine and BUFF USA before starting going off on her own. She’s also a freelancer writer with bylines in Thrillist, Business Insider, and The Vegetarian Times. She’s particularly interested in the intersection of sustainability and materials.
When not running, cycling or backcountry skiing, Sasha can be found at sashaweilbaker.com.
Hanna Blankenship | Digital Marketing Associate
Hanna Blankenship is a recent graduate at Champlain College, holding a B.S. in Marketing and a B.A. in Law. During her time at Champlain, she took courses ranging from Market Research to Consumer Behavior, equipping her with the foundational knowledge needed to succeed in the digital marketing world. Hanna applied her classroom learning to solve real-world marketing problems through her role leading Champlain’s student-run PR firm, Maple Street Media, and several marketing and communications internships including at Hunger Free Vermont, Okay-Okay!! Marketing, and the Center for Urban Pedagogy.
Passionate about creative storytelling, Hanna has a particular interest in social media, copywriting, and content marketing. Since joining the BootstrapVT team as an intern in 2022, she has contributed to several client projects and helped increase Bootstrap’s personal social media presence. With a strong desire to learn and absorb new information daily, Hanna continues to grow her digital marketing skill set and confidence in the industry.
In her free time, Hanna enjoys baking, yoga, exploring Burlington, and spending time with her dog, Winston.
Megan Clark | SEO Copywriter & Content Marketing Specialist
Megan Clark has over four years of copywriting, content marketing, and SEO experience. She’s worked with a wide range of clients, from small start-ups to big brands like GoodRx, JPMorgan Chase, 310 Nutrition, and OLIPOP. Her specialty is long-form copy with a focus on research-backed storytelling (and an eye on search optimization!). But she’s also supported clients on everything from content and SEO audits, content strategy, on-page optimization, content editing, email marketing, blog launches, and more.
Her goal? Make SEO and content strategy more approachable and actionable for the clients she’s working with. When not vigorously typing away at her computer, you’ll find Megan biking, hiking, or running (not very fast) around the beautiful state of Vermont.
Veronique Beittel | Brand Strategy & New Product Launches
Veronique Beittel is a seasoned strategic visionary and go-to-market expert with over two decades of experience in launching consumer packaged goods (CPG) from ideation to execution at Fortune 500 and start-up companies. Her comprehensive expertise spans primary research, product development, global sourcing, brand architecture, face-to-face marketing, and sales strategy execution, ensuring every product she oversees not only meets but exceeds market expectations.
Veronique has successfully led cross-functional teams at Hillshire Farm, Chiquita, Colgate-Palmolive, Rosetta Stone, and her own start-ups to bring new products to major retailers such as Albertsons, Kroger, Wegmans, Sprouts, Shaw’s, Co-ops, and Amazon. She has also consulted for Coca-Cola, General Mills, and McDonald’s, forging B2B relationships and driving business expansion. Her extensive knowledge includes the import/export of liquor and perishable foods, commercial kitchen and formula development, global packaging and merchandise creation, and thought leadership, exemplified through publishing industry-related books and delivering lectures at conferences and business colleges.
Brooke Hoyt | Operations Specialist | Virtual Assistant | Perpectual Helper
Brooke started BRAHVA in 2022 after realizing that her talented friends who were entrepreneurs needed some help with the back end of their businesses. She knew that if her talented, brilliant, totally capable friends struggled with everyday things like organization, data management, and customer service needs, that others most likely were as well!
With 15+ years in management, administrative, and operational positions within corporate-sized careers, Brooke has the organizational, tactical, and project management edge that so many businesses struggle to keep up with. From email management, copywriting and systems standardization, to helping you map out your goals long-term and creating customized task lists that have only ever lived in your head, Brooke adds an operations and administrative brain to the Bootstrap collective that we use with our clients regularly. She is also a top-notch hype woman and will always be the first to celebrate any wins with anyone, no matter how big or small!
When Brooke isn’t making a hard core color-coded spreadsheet or catching all tasks that her clients throw at her, she can usually be found hanging at her homestead in Central VT with her husband and two dogs, on the field hockey pitch, or knitting up a storm while watching endless documentaries of all kinds.
Kaitlin Chylinski | Paid Social Media Marketing
Kaitlin Chylinski is a seasoned ecommerce and social media marketer at BootstrapVT. Kaitlin has spent the past 8 years helping clients with paid/organic social media and e-commerce marketing. Her knowledge of this vertical continues to help her plan and execute a variety of paid social media campaigns on Facebook, Instagram, TikTok, Snapchat, YouTube and Pinterest…to name a few. Kaitlin oversees marketing spends ranging from $5,000-$200,000/month for a range of clients with different goals. She’s had roles as Director of Social Media to Managing Editor.
In her free time, Kaitlin loves to hit the beaches in Orange County, CA with her husband, daughter and a really good book. She is also known to spend her extra time in the kitchen baking her “famous” chocolate chip cookies.
Marguerite Bowen | Design & Social Media Manager
Marguerite Bowen joined BootstrapVT as an intern in 2024 while pursuing her undergraduate degree in International Relations at Boston University. With a passion for graphic design, she has honed her skills at BootstrapVT, allowing her to contribute to the team and launch her own freelance marketing projects.
Outside of her academic and marketing endeavors, Margie enjoys sailing and is an active member of the Boston University Sailing Team. She will be competing in the 2024 J24 World Sailing Championship. Originally from Rochester, New York, Margie has deep roots, with her family still residing on their farm there.
Seneca Lamos | Design & Marketing Intern
Seneca Lamos is a student at Champlain College, pursuing dual degrees in Graphic Design & Communication and Interaction Design. Seneca joined the BootstrapVT team in 2024 as an intern, gaining valuable skills to become a professional designer and develop a comprehensive understanding of digital marketing. With her passion for creating engaging and intuitive digital experiences, Seneca brings fresh ideas and a unique perspective to the team.
When she’s not designing, you can often find Seneca on the hockey rink, behind her camera, or browsing the indie-pop section of a local record store.
The Bootstrap Collective
Who Is The Collective?
Collaboration is a core philosophy of BootstrapVT, which is why we have assembled an All-Star team that we have dubbed, The Bootstrap Collective. This flexible and ever-growing collection of on-call professionals allows us to provide a custom suite of solutions to match each individual client’s needs. Partnering with us gives you access to our collective which includes experts in SEO/SEM strategy, Copywriters, Graphic Designers, Web Developers and more.
Why BootstrapVT?
We believe in hard work and self-reliance.
We believe our team is entrepreneurial by nature and has an inexhaustible (and renewable) supply of creativity.
We believe there is innovation all around us, you just have to uncover it.
We believe the on-demand economy will continue to replace traditional full time Marketing Departments.
BootstrapVT provides consulting services for content marketing, search engine marketing, pay per click, seo, digital advertising, social media and traditional marketing operations. We save you time and money, allow you to get back to running your business. Small businesses, agencies, brands, publishers, platforms, B2C, B2B companies are all relevant for BootstrapVT’s services.