Content is Everything
One of the fundamental shifts in marketing today is the focus on content. Customers are researching your business online or looking up products via Google. They are consuming micro-content on Facebook, Instagram, Twitter, TikTok, Snap and Pinterest. They are swiping up on Instagram Stories, tapping on products and shopping from social feeds. They are listening to podcasts on Spotify, paying each other via Venmo.
Digital content is essential for any business trying to establish itself online. By creating and sharing valuable (free) content, you begin the process of attracting and converting prospects into customers, and customers into repeat buyers. With a majority of consumers using Google in their daily lives, “content marketing” describes this new approach towards attracting customers. Whether or not you consider your business as a “brand”, the type of content you offer is directly related to what you sell. Creating relevant content to be indexed by Google will allow your customers to find you.