Content is Everything

 

One of the fundamental shifts in marketing today is the focus on content. Customers are researching your business online or looking up products via Google. They are consuming micro-content on Facebook, Instagram, Twitter, TikTok, Snap and Pinterest.  They are swiping up on Instagram Stories, tapping on products and shopping from social feeds. They are listening to podcasts on Spotify, paying each other via Venmo.

 

Digital content is essential for any business trying to establish itself online. By creating and sharing valuable (free) content, you begin the process of attracting and converting prospects into customers, and customers into repeat buyers. With a majority of consumers using Google in their daily lives, “content marketing” describes this new approach towards attracting customers. Whether or not you consider your business as a “brand”, the type of content you offer is directly related to what you sell. Creating relevant content to be indexed by Google will allow your customers to find you.

Specialized Content

 

Not every business has the digital team or editorial staff to create the content required to build your business. We’re talking about photos, videos, blog posts, Facebook & Instagram posts, Pinterest pins, Email newsletters, Tweets.

 

That’s why we’re here. We can create a simple content strategy based on your business. In fact, I believe so strongly that your content strategy should fit into your overall business that I will offer a free consultation on content strategy.

Ask Me About Content Strategy

Social Media Management

We’ll create an entire series of social posts, pictures and stories which reveal your brand, your business and what makes you special. We can do this daily, weekly, a few times a month

Attract More Customers

We’ve been using the newer Advertising platforms on Facebook, Twitter and even Promoted Pins on Pinterest. We’re ramped up and understand the in’s and out’s so you don’t have to

Drive to Store

We understand retailers and small businesses. If you need help driving more foot traffic to your store, we’ve learned a few things over the years.

Creative

Instagram, Facebook, Email, Pinterest, Twitter, Google Plus—all have different requirement for creative pieces. We know the right combination of images, text, links, call-to-action buttons for the various networks.

Tell us what you need. We’ll listen.