Digital Marketing with Humans

It’s a paradox, actually.Digital Marketing is supposed to be all about technology, like Google AdWords and Facebook Ads, which are automated advertising platforms able to reach millions of people on any device, geo-targeted to any location with almost infinite scale.Digital marketing is supposed to be the...

Working Class Content

Part of my role with small and medium-sized businesses is to create a content marketing plan. What is content marketing, you might ask?Before I describe content marketing, let’s step back for a moment to acknowledge one fundamental truth of 2019: digital marketing has changed business forever.Consumers...

The On-Demand Economy

If you know me, I have a few well-worn expressions which capture my thoughts on finding a job. It may be cliché but you have to “follow the money” when looking for a new job. I tend to follow the venture capital (VC) firms who...

Content Marketing for Small Business

The simple truth is that marketing your business today is different than it was 5 years ago. Are you sick of hearing this statement? Well, get over it, and let me tell you why….Two things have become almost universal with consumers: 1. the ubiquity of...

Why Vermont

Here’s the story of BootstrapVT….Vermont is a state which holds a special place in our lives.  My wife, Jill, was born and raised in Vermont.  While living in Boston, we chose to be married here (Stowe).  And more recently we moved to Shelburne.Over the years,...