By Hanna Blankenship GOING VIRAL OR BEING AUTHENTIC… WHICH IS WORTH MORE? We’ve all seen it, the relentless pressure for social media marketers to "go viral." It’s like a never-ending chase for the holy grail of engagement. You know, those days when you're scrolling on Instagram, TikTok,...
It's been six years since Governor Phil Scott, announced the launch of Vermont's 'Remote Worker Grant Program'. We're proud of our brave little state and we're grateful for the many folks who have made the leap and relocated to Vermont. Now, it's time to update our list...
What I learned in my summer internship with BootstrapVT By Margie Bowen "Why are you doing a Marketing internship?" This is a question I have been asked many times this summer. Honestly, I had no idea what I was signing up for when I agreed to intern...
When I applied for this internship, I had no idea what was in store for me. I remember first walking into VCET and being blown away by the space. It eventually dawned on me that I could have the privilege to create, imagine, and discover...
This summer I had a digital marketing internship. That sentence, to most, entails running a social media account and sending a few emails (work that any young intern is capable of). Now, yes, I did spend my fair share of time strategizing social media posts...
Seems like there is a national holiday for everything these days, but here is one we can totally get behind. June 14th is National Bourbon Day! In honor of this very special day. we are putting a twist on one of our favorite summer-time recipes from our...
There are very few digital marketers who have tapped maple trees to prepare for maple sugaring season. There are even fewer marketing professionals who have gone in the fields (among 10,000 bees) and harvested their honey. In fact, I might be the only digital marketing...
It’s a paradox, actually. Digital Marketing is supposed to be all about technology, like Google AdWords and Facebook Ads, which are automated advertising platforms able to reach millions of people on any device, geo-targeted to any location with almost infinite scale. Digital marketing is supposed to be the...
Part of my role with small and medium-sized businesses is to create a content marketing plan. What is content marketing, you might ask? Before I describe content marketing, let’s step back for a moment to acknowledge one fundamental truth of 2019: digital marketing has changed business forever. Consumers...
If you know me, I have a few well-worn expressions which capture my thoughts on finding a job. It may be cliché but you have to “follow the money” when looking for a new job. I tend to follow the venture capital (VC) firms who...
