Pay Per Click and Search Engine Optimization
Paid Search (also referred to as Pay Per Click, Search Engine Marketing) and Organic Search (also known as Search Engine Optimization) is an incredibly powerful AND cost-effective option for all businesses. As a targeted source of customers, Paid Search allows you to set a daily budget, create qualified leads to your website as well as generating phone calls, mobile lookups, address, customer reviews. The Cost Per Click (CPC) model is no different than other direct response methods. Ultimately, you can measure the total clicks, the conversion rate on your site (Did they sign up for your service? Did they call you? Did they buy something? Did they fill out a form?) and then determine your cost per lead, cost per inquiry, cost per acquired customer.