Content Marketing

Essential for any business trying to establish itself online. By creating and sharing valuable (free) content, you begin the process of attracting and converting prospects into customers.

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Search Engine Marketing

Search Marketing includes both Pay Per Click (“Paid Search”) and SEO (“Organic Search”) optimization. Keyword research, CPC optimization, landing page analysis—all the nitty gritty details we handle.

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Social Media Management

We offer a complete solution including developing a content plan, content calendar, copywriting, publishing, managing customer feedback, growing audiences organically.

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Handcrafted Marketing in a Digital World

Bootstrap VT is a digital-first marketing firm based in Vermont. We believe marketing has fundamentally changed. Gone are the days where you can push your message using traditional methods. Instead, companies must embrace a world where creating and sharing content, optimizing for digital, and the reality of a mobile-connected world are here. We also believe the nature of work has changed—towards the on-demand economy. Let us share our strategies with you. Growing your business today requires a host of new skills such as Content creation, Content marketing, Paid Search (PPC), Mobile optimization, Search Engine Optimization (SEO), Digital Display advertising, Social Media management, Social Media marketing, Website Analytics, Email marketing and more. Digital marketing also underscores the need for a solid foundation (ie. brand marketing). This may sound counterintuitive, but making sure your company has a solid brand in place is now more important than ever.

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Recent Blog Post

Facebook Ads Manager

It’s a paradox, actually. Digital Marketing is supposed to be all about technology, like Google AdWords and Facebook Ads, which are automated advertising platforms able to reach millions of people on any device, geo-t...

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Content Marketing

Part of my role with small and medium-sized businesses is to create a content marketing plan. What is content marketing, you might ask? Before I describe content marketing, let’s step back for a moment to acknowledge o...

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21st Century

If you know me, I have a few well-worn expressions which capture my thoughts on finding a job. It may be cliché but you have to “follow the money” when looking for a new job. I tend to follow the venture capital (VC...

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Testimonials

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