Content Marketing

Essential for any business trying to establish itself online. By creating and sharing valuable (free) content, you begin the process of attracting and converting prospects into customers.

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Search Engine Marketing

Search Marketing includes both Pay Per Click (“Paid Search”) and SEO (“Organic Search”) optimization. Keyword research, CPC optimization, landing page analysis—all the nitty gritty details we handle.

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Social Media Management

We offer a complete solution including developing a content plan, content calendar, copywriting, publishing, managing customer feedback, growing audiences organically.

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Myti

Handcrafted Marketing in a Digital World

Bootstrap VT is a digital-first marketing firm based in Vermont. We believe marketing has fundamentally changed. Gone are the days where you can push your message using traditional methods. Instead, companies must embrace a world where creating and sharing content, optimizing for digital, and the reality of a mobile-connected world are here. We also believe the nature of work has changed—towards the on-demand economy. Let us share our strategies with you. Growing your business today requires a host of new skills such as Content creation, Content marketing, Paid Search (PPC), Mobile optimization, Search Engine Optimization (SEO), Digital Display advertising, Social Media management, Social Media marketing, Website Analytics, Email marketing and more. Digital marketing also underscores the need for a solid foundation (ie. brand marketing). This may sound counterintuitive, but making sure your company has a solid brand in place is now more important than ever.

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Recent Blog Post

21st Century, Bootstrap Internship, Content Marketing

Being interviewed is one of the most dreaded activities for students and young adults. You need to be able to think of clever and intuitive responses to questions on the fly, all while trying not to stutter or use too ma...

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21st Century, Content Marketing

A Conversation with our Intern and CEO. Reflection looking back with all the accomplishments and learning.   As I finish up my first year of digital marketing with my BootstrapVT internship, I’m reflecting on what...

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21st Century, Content Marketing

At this point, it feels like TikTok doesn’t just set the trends. It is the trend.  Real vs Refined. Instagram, LinkedIn, Facebook. They’re all part of the mix. But for marketers, TikTok has become the true playgroun...

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Testimonials

  • We've been fortunate enough to work with Geoff and Bootstrap VT for some years now. They have done a fabulous job supporting our digital marketing, social media presence, and SEO. Geoff clearly enjoys what he does and it makes working with him a real pleasure! If you are considering working with Bootstrap VT, I would strongly recommend reaching out!

    - Kat Nelson (Director, Admissions @ Vermont Commons School)

  • Geoff and his Bootstrap team have been incredibly helpful for Myti.com -- strategically & tactically -- to acquire new consumers via digital & social media. Beyond impressive results, they are always generous with their time and just good people to work with.

    - Paul Hubbard (Director, Growth Marketing @ Myti)

  • The folks at Bootstrap are super experienced, thoughtful and able to deliver rapid results. We hadn’t looked closely at our ad strategy for some time, but working with Geoff we’re rapidly able to bring down our CPA. It’s clear the team treats their clients budget as if it were their own, and they do a great job of adjusting their services to match the stage and needs of your business. Glad to have them as a partner and I strongly recommend them 🙂

    - Max Luthy (CEO, Co-Founder, Plink!)

  • Runamok has worked closely with BootstrapVT since our business started back in 2016. Geoff and his team have been instrumental in helping us navigate an ever changing digital landscape and have helped us grow the business in a number of different ways. We love working with them and highly recommend their services.

    - Dan Robbins (Marketing Director @ Runamok Maple)

  • Our company has interacted with multiple professionals at Bootstrap. Every single one of them has been expert, personable, and accomodating. And every time we meet, we are encouraged that we are travelling in the right direction, together. Thanks for the great work and the cheerleading, Bootstrap VT! Onward!

    - Kate Whelley McCabe (CEO, Vermont Evaporator Company)

  • Geoff came to Vermont Woods Studios during a crisis when our business was facing urgent challenges on a couple different fronts. He jumped in immediately and within a year, helped us recover and implement strategic plans resulting in significant growth. Geoff is not only a good manager & technical expert. He is also a friendly and trusted leader whom our team enjoys working with. I can recommend Geoff without reservation and am happy to speak in person regarding his work.

    - Peggy Farabaugh (Founder, CEO Vermont Woods Studios)

  • Before we launched, we were hoping to find a marketing partner for both high-level strategy as well as day-to-day marketing tactics to make an impactful entry into a difficult marketplace, as our clientele have high expectation and would not settle for anything less than best quality. Geoff and BootstrapVT have helped us make a splash in our first season. After our initial experience, there was no question that we would remain with them and we're excited to continue our partnership as we focus on new techniques for scaling for our second year of operation.

    - Kelly Lyden (Founder, KellyBoat)

  • We have worked with Geoff and the BootstrapVT team for almost 2 years to handle our social and email needs. Geoff works great with our internal team and consistently assists with critical points of integration that connect to our social/email efforts. He uses real metrics to measure his work and helps us think big picture in regards to our overall digital strategy.

    - Curt Alpeter (President, Runamok Maple)

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