We’ve officially reached the point in time where artificial intelligence (AI) is no longer a futuristic concept–it is embedded in almost every aspect of innovation today. As these AI-powered tools continue to evolve, how can businesses and marketers leverage them to enhance customer experiences, optimize...
In the world of marketing, the right campaign has the power to resonate with audiences, shift perceptions, and create lasting emotional connections. Over the years, we’ve witnessed some truly groundbreaking marketing efforts that have stood the test of time. Here are our top five favorite...
Can You Predict the Future? No, but you can get very close. As Digital marketers, it is our job to set our clients up with the best approach to expanding their reach across platforms. This is seen through creating targeted ads, keeping up with new trends,...
When I used to think about internships, the term “hands-on” conjured images of brainstorming ideas, speaking directly with clients, and creating graphics. But for the Bootstrap team and I, “hands-on” recently took on a whole new meaning during our unforgettable field trip to AO Glass...
5 Websites with Exceptional UX/UI Design Great design isn’t just about aesthetics—it’s about how users interact with your platform. Websites that combine visually stunning elements with seamless usability set the standard for creative professionals. Here are five standout websites that excel in both UI (User Interface)...
Through my experience as a Creative Media student focused on Visual Art and Design, I have developed innovative perspectives on design in the digital age. My role as a BootstrapVT intern has allowed me to apply my creativity to marketing across websites, social media, and...
As a content marketer, you’ve probably experienced the “what now?” moment after hitting publish on a piece of content. You’ve spent hours perfecting that blog post, video, or social graphic—only for it to fade into the endless scroll of the digital abyss. But here’s the...
GOING VIRAL OR BEING AUTHENTIC… WHICH IS WORTH MORE? We’ve all seen it, the relentless pressure for social media marketers to "go viral." It’s like a never-ending chase for the holy grail of engagement. You know, those days when you're scrolling on Instagram, TikTok, or X...
My Background As an Interaction Design student, I focus on understanding technology through a human-centered lens. My education equips me with a unique perspective on these interactions, which can be directly applied to marketing. Interning at BootstrapVT has given me practical experience applying interaction design principles...
It's been six years since Governor Phil Scott, announced the launch of Vermont's 'Remote Worker Grant Program'. We're proud of our brave little state and we're grateful for the many folks who have made the leap and relocated to Vermont. Now, it's time to update our list...
