Digital Marketing in a Global World

Digital Marketing in a Global World

Can You Predict the Future?

No, but you can get very close. As Digital marketers, it is our job to set our clients up with the best approach to expanding their reach across platforms. This is seen through creating targeted ads, keeping up with new trends, and mastering a cohesive theme across their feeds. But did you know that predicting broad trends may be easier than you believe?

Looking at Digital Marketing Through an International Lens

A broad lens is the answer to making your clients happy. In today’s interconnected world, digital marketing transcends borders. The internet has democratized access to information and created a global marketplace where businesses of all sizes can reach audiences thousands of miles away, from the comfort of a couch. You may think “My company is only domestic, so this doesn’t apply to me.”, but you would be wrong. Understanding the impacts of global trends when interacting with social media, will put you ahead in the marketing game. Today, many trends defy borders, and keeping an eye on these trends for your target audience will keep your content interesting and engaging, instead of stale and unoriginal.

Adapting to Shifting Policies and Platforms

The recent TikTok ban and subsequent revival prove the point perfectly. Staying vigilant about potential changes in policies and regulations is essential for marketing success. The TikTok ban impacted everyone who uses social media, on and off the app. We saw pop-up trends about the ban where influencers exposed their secrets and a temporary shift to alternative platforms like Instagram reels or the Chinese platform RedNote. These government decisions can alter the digital landscape overnight, and you will fall behind if you are not aware. Your digital strategy must be ready to change, and to make this easy on you and your client, you need to be active in the news beyond your target region. Diversifying efforts across multiple platforms can mitigate risks associated with such shifts. That is why we suggest saving draft content and posting content on YouTube, Instagram, Facebook, and TikTok, so that your social strategy is diverse and avoid putting all your eggs in one basket.

Leveraging Data to Predict Trends

While you may not have a crystal ball, a good global view and leveraging global data can help you predict upcoming trends with surprising accuracy. The typical metrics such as engagement rates, audience growth, and interaction patterns across platforms reveal which types of content resonate most with your audience. Your platform diversification is also important here, because it may surprise you that two clients can have extreme variations in success on the same media platform. Initial research into what trends and global relevance will make you better suited to give your client a perfect strategy. With your newfound global data-driven knowledge you can adapt quickly and make sure your strategies remain relevant. Although no one can truly predict the future, adopting a global perspective and staying informed about both domestic and international trends, policy changes, and shifting platforms can help you get very close. The future may be uncertain, but with the right tools and mindset, you can stay ahead of the curve and deliver exceptional results for your clients.