There are very few digital marketers who have tapped maple trees to prepare for maple sugaring season. There are even fewer marketing professionals who have gone in the fields (among 10,000 bees) and harvested their honey. In fact, I might be the only digital marketing professional in the world who has done the incredible work of Runamok Maple, Champlain Valley Apiaries, Appalachian Gap Distillery and others.
Imagine for a moment, you are in Vermont on the back side of Mount Mansfield. It is January and you are trudging through 1,000 acres of woods. You are hip-deep in fresh snow, drilling tap holes, hammering new taps and connecting these lines to make a web of vacuum tubes to collect sap. Just a typical day at Runamok Maple.
Why is this relevant?
Doing the work of my clients allows me to create more content (videos, photos, posts, email). It allows me to literally walk a mile in their shoes. It provides a greater (deeper) understanding of the brand and adds a level of authenticity to their social strategy. This hands-on approach is evident in everything we do—from email to search engine marketing, landing pages to setting a content marketing strategy. From Instagram Stories to email newsletters in Mailchimp.
Legitimacy cannot be faked
Many of the C-level executives who see me doing the work of their teams see commitment, enthusiasm and a curiosity for their companies. There is an earned level of trust which in turns help develop the relationship. Marketing leadership requires a deeper relationship. Full stack marketing includes not only the technical skills but the relationship as well.