Hands-On Marketing: Our Team’s Field Trip To AO Glass

Hands-On Marketing: Our Team’s Field Trip To AO Glass

When I used to think about internships, the term “hands-on” conjured images of brainstorming ideas, speaking directly with clients, and creating graphics. But for the Bootstrap team and I, “hands-on” recently took on a whole new meaning during our unforgettable field trip to AO Glass in Burlington, Vermont.

Walking into AO Glass, we were greeted by the glow of molten glass and the sounds of the studio. This wasn’t just any outing; it was an opportunity to step away from our usual screens and strategy sessions to create something tangible and build upon a client relationship.

Guided by the incredible professionals at AO Glass, each of us got to experience the art and technical science of glassblowing firsthand. After a quick safety briefing and introduction to the tools and techniques, we suited up and got to work. With their guidance, we each took turns shaping molten glass, carefully rotating it on a metal rod and blowing life into it. The result? Personalized, handcrafted glass cups that serve as both functional art and a testament to our newfound skills.

Our CEO, Geoff, captured the spirit of this experience perfectly:
“At Bootstrap, we really want to understand your business. Walk a mile in your shoes, so to speak. So we love getting out into the real world and visiting your business, learning your craft and seeing how you do what you do. We’ve tapped maple trees with a client’s woods crew. We’ve collected honey in the bee yards with a beekeeper. We’ve made custom drinking glasses in the hot shop of a glassmaker. In a world of digital marketing agencies, we’re different. We try to do the tangible work of our clients and gain practical, hands-on knowledge. We learn by doing. It’s the Bootstrap way!”

For me, the moment I saw the glowing orange glob of molten glass, I felt an awe-inspiring mix of exhilaration and respect. The process required focus, teamwork, and a steady hand—qualities that, interestingly enough, tie back to our day-to-day roles in marketing. But beyond that, it was a lesson in understanding and trust—both with our clients and with each other.

Learning a new skill as unique as glassblowing felt unexpectedly similar to learning new skills as an intern in the marketing and design world. In both scenarios, it’s so important to take the time beforehand to observe the professionals, understand the basics, and grasp important concepts before jumping in to learn by doing. The same careful balance of preparation and hands-on practice applies when we approach our work with clients, ensuring every strategy and campaign is crafted with care and precision. Both require patience, adaptability, and a willingness to learn something new. The experience also deepened my appreciation for the craftspeople who pour their hearts into their work every day.

This field trip wasn’t just a fun team outing; it was a reminder of why we do what we do. Whether we’re crafting a campaign or a cup, the process matters as much as the final product. And sometimes, stepping away from the familiar—even for an afternoon—can ignite your passion for the work.

As I sip from the cup I created, I’m reminded of the heat, the effort, and the teamwork that went into making it. It’s a small but meaningful symbol of a day when marketing met molten glass and left all of us inspired.

Here’s to more hands-on experiences—and maybe a few more field trips like this one.

Check out our glasses!! ^