Pay Per Click and Search Engine Optimization

 

Paid Search (also referred to as Pay Per Click, Search Engine Marketing) and Organic Search (also known as Search Engine Optimization) is an incredibly powerful AND cost-effective option for all businesses. As a targeted source of customers, Paid Search allows you to set a daily budget, create qualified leads to your website as well as generating phone calls, mobile lookups, address, customer reviews. The Cost Per Click (CPC) model is no different than other direct response methods. Ultimately, you can measure the total clicks, the conversion rate on your site (Did they sign up for your service? Did they call you? Did they buy something? Did they fill out a form?) and then determine your cost per lead, cost per inquiry, cost per acquired customer.

What Do I Get?

 

SUPREME SUPPORT

We are a people-powered business. We believe strongly in communicating early and often about a campaign or project or business initiative. As a client, you can expect a weekly call or email update, a monthly recap in person (or not). You choose the frequency. Communication and support is why we exist.

 

WE TEACH YOU THE SKILLS YOU NEED

Our goal is not only to help you adapt your business to the modern reality of mobile platforms, social media and content marketing, we teach you all the skills you need to succeed in the 21st century.  Whether it is using Facebook’s Ads Manager, Google Adwords, Mailchimp or Google Analytics, we’ll guide you every step of the way.

Ask Me About Search Engine Marketing
Google Adwords interface

SEM

Search Engine Marketing (SEM) is the broad term for Paid Search. Also known as Pay Per Click, Google Adwords, and so on. Your customers are searching everyday on Google. We know how to guide them towards you.

SEO

Search Engine Optimization (SEO) usually refers to Organic Search or the free search results in the body of Google’s search result pages. SEO refers to on-page, off-page optimization, some technical details around titles, tags, meta information.

PPC

Pay Per Click (PPC) is another acronym for Paid Search Advertising. PPC includes important metrics such as cost per click (CPC), clickthrough (CTR), conversion rate, and many other measurement. Ultimately, we will demystify the marketing so you can understand what is important for your business.

Google Analytics

Google Analytics (GA) is the linga franca for digital marketing. It is the common analytics platform which pulls all the data from your various marketing channels. It’s free. It’s supremely helpful for your business. And we’re fans.

Tell us what you need. We’ll listen.

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