- Digital Strategy
- Paid Strategy
- Facebook Ads
- Email Marketing
Founded in 1984, Chelsea Green Publishing is recognized as a leading publisher of books on the politics and practice of sustainable living. Chelsea Green publishes authors who bring in-depth, practical knowledge to life, and give readers hands-on information related to organic farming and gardening, ecology and the environment, healthy food, sustainable economics, progressive politics, and, most recently, integrative health and wellness.
With their Vermont connection, Chelsea Green and BootstrapVT formed a natural connection when they began working together at VCET (Vermont Center for Emerging Technologies) in 2017. Chelsea Green had been looking to drive more sales on social. They reached out to Bootstrap to help them get some stability in their performance, as well as increase the scale of their advertising efforts to reach new customers.
Seeing a need to elevate their social media advertising, we amplified their existing seasonal campaigns with targeted Instagram and Facebook Ads. We used custom audiences, lookalikes and dynamic creative in our “End of Year” campaign for 2019 and generated a healthy 250% return on ad spend (ROAS). Simply put, our partnership is giving Chelsea Green the revenue they want, while presenting them to new readers and bringing in new clients.
BootstrapVT has created meaningful brand growth for Chelsea Green. Utilizing all marketing channels, we took an omni-channel, 360˚approach. From Instagram mobile to Facebook desktop, users are now being exposed to Chelsea Green more than ever before. In fact, our two larger campaigns in 2019 generated over 500,000 impressions, reached 162,000 people with a 209% return on ad spend (ROAS).
Additionally, BootstrapVT has produced dynamic email marketing campaigns to generate feedback and promote customer satisfaction. Our initial post-purchase emails have generated a 37.3% open rate, while our feedback emails have increased Chelsea Green’s Google Review count from 1 to 14. All of this means more and more customers are coming back.