Services Provided 

  • Website Redesign
  • Design Work
  • Organic Social
  • SEO Copywriting
  • Email Marketing
  • Marketing Strategy
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Myti: Strengthening Communities & Supporting Local Businesses

 

Myti is a Vermont-based social impact company dedicated to empowering independent retailers and revitalizing local economies. With a focus on combating the economic challenges posed by large e-commerce platforms, Myti strives to keep money circulating within local communities.

 

Myti is changing how people shop locally (and we’re proud to work with their team). They’re building the next generation of ecommerce marketplaces—unifying shops, shopkeepers and communities. 

 

By fostering a local-first approach, Myti aims to preserve community vibrancy, unique cultural identities, and social cohesion. In Vermont and beyond, Myti believes in strengthening community bonds by supporting local businesses, encouraging meaningful interactions among residents, and enhancing the overall resilience of neighborhoods. Every purchase through Myti represents an investment in the sustainability and prosperity of local economies.

Transforming Interfaces. Elevating User Experience.

 

First impressions are everything. That’s why an easy-to-use, ecommerce-forward website was the top priority for this redesign project.

 

With this philosophy in mind, Bootstrap embarked on a comprehensive redesign of Myti’s website. By leveraging Figma, Bootstrap revamped the interface to elevate the overall user experience. The results were notable:

 

  • 53% Increase in Average Order Value (AOV): The new design significantly boosted the average order value, reflecting a more engaging and user-friendly shopping experience.
  • 62% Increase in Store Sessions: The redesigned site attracted significantly more visitors, leading to a substantial increase in traffic.
  • 39% Increase in Conversion Rate: In the first full month post-redesign, the percentage of sessions resulting in online store orders soared, indicating the effectiveness of the new design in driving sales.

 

Myti and the Bootstrap team, not only improved site search functionality to enhance navigation, but also added merchandising elements such as curated collections and improved navigation to engage users more effectively.

 

Curious about how a website redesign could transform your business? Ask us.

Crafting Effective Email & Increasing Engagement

 

(Using Myti’s Hubspot to Re-engage Their Email  Audience)

 

Using Hubspot, we created a comprehensive email marketing plan and infrastructure for customer communication. This included both “ad hoc” email campaigns and automated email series, such as a Welcome Series, to enhance customer engagement. After improving the website, our next goal was to revive their Email channel and create some efficient email automations to scale their business. We made some solid improvements, see the data below. 

 

With the Welcome Series email automation:

  • We saw an Average Open Rate of 29%
  • Click Through Rate of 9.77%

 

 

For the overall growth of their Email:

  • Increased web traffic attributed to email by 65%
  • Revenue attributed to email increased by 1897%

 

By leveraging Hubspot’s powerful tools, we established a consistent communication strategy that not only drove immediate results but also set the foundation for sustained growth.

Email Automation at Scale

 

 

With Myti, part of the strategy was to reignite customer communication at scale. We knew the Myti team did not have a huge team, so we created an Automated Welcome Series using Hubspot’s workflow tools.  Here, we are seeing Open Rates of 29% and strong Click Through Rates up to 9.77%. 

 

Want to scale and optimize your email audience? Just ask us.

Tell us what you need. We’ll listen.

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