Services Provided
- Brand Strategy
- Marketing Leadership
- Digital Strategy
- Content Marketing
- Paid Ads
- Email Marketing
- SEO
Building a New CPG Brand in Vermont
Runamok is a family-owned, Vermont based company that started with a foundation of premium, organic maple syrup and has expanded to an array of maple and honey-based products. Located along the western slopes of Mount Mansfield in Northern Vermont, Runamok was started in 2009 as Thunder Basin Maple Works by husband and wife team Eric and Laura Sorkin.
Runamok spent the first 6 years of their business focused on bulk maple syrup sales before launching their signature collection of infused, smoked, and barrel-aged syrup. After debuting their unique syrups at the Fancy Food Show in New York City, Runamok Maple landed features in major news publications like Oprah Magazine, The New York Times, Food & Wine, Saveur, and more. As a result, Runamok’s sales took off, and Eric and Laura saw the need to bring in an expert to develop a strong digital marketing strategy.
In 2016, Runamok hired BootstrapVT to develop their marketing strategy and build out a scalable multi-channel ‘go-to-market’ strategy that could keep up with their rapidly growing business. For the past 8 years, BootstrapVT worked with Runamok on their marketing, specifically focusing on their D2C (consumer) channels such as Email marketing, Search (SEM, SEO), social media marketing, influencers, and many other projects that we can’t remember.
Creative, Culinary & Innovative
We recognized that the new assortment of Runamok products was going to resonate with a very different consumer than historical maple syrup buyers. We defined this new audience as being environmentally-conscious, family-focused, co-op shoppers and foodies who wanted to buy products with a strong brand story. With this new brand vision in place, we built out a full social, email and digital content marketing plan anchored by original imagery, unique ‘foodie’ recipes, and storytelling with a Vermont-twist.
- Increased Organic and Paid Impressions by 23.9% year over year
- Increased Audience Growth for Instagram 15% year over year
- Increased Engagement by 41.5% year over year
Tap Into A New Digital Audience
Working with us means Runamok Maple was able to tap into decades of digital and e-commerce experience. Together, we built out a customized e-commerce strategy tailored to Runamok’s need to differentiate their products within the specialty food industry. We know what separates run-of-the-mill efforts from the best ecommerce marketing campaigns, and we use that knowledge to deliver business-changing results for growing ecommerce brands.
As a full-stack ecommerce marketing agency, we carefully select exactly where your marketing dollars will be best spent, such as:
- Paid Advertising
- Social Media marketing
- SEO & Content marketing
- Ecommerce & CRM Strategy
- Conversion Rate Optimization
Runamok now runs on a full suite of best of breed platforms including WooCommerce, WordPress, Klaviyo, Google Analytics, Google Ads, Facebook Ads Manager, Tag Manager, Search Console, Looker/Datastudio. Want to take your e-commerce strategy to the next level? Book a consultation today.
Some relevant results:
- Increased AOV 15.1% Year over Year
- Decreased Google Ads cost by 73% while maintaining 3X ROAS
- Optimized SEO & Organic traffic for top queries, resulting in an AVG CTR of 20.1%
Eight years later, Runamok is available in over 2,100 specialty gift stores, gourmet food shops, and independent retailers across all 50 states in the United States and internationally.
Want to Grow Your Business?
We have worked with Geoff and the BootstrapVT team for almost 6 years to help us grow the business. Geoff works great with our internal team and consistently assists with critical points of integration that connect to our marketing/ecom/social/email efforts. He uses real metrics to measure his work and helps us think big picture in regards to our overall digital strategy.
- Curt Alpeter (Former President, Runamok Maple)