Services Provided
- Paid Search / Google Ads
- Paid Social / Meta Ads
- Lead Generation
- Admissions Marketing
- Google Analytics
- Website Updates
Vermont Commons School: Elevating Admissions Through Full-Funnel Digital Marketing
When Vermont Commons School, an independent college preparatory school in South Burlington, sought to grow its admissions pipeline and elevate its digital presence, they partnered with BootstrapVT to lead a full-funnel digital marketing strategy. With a mission rooted in scholarship, global engagement, and environmental stewardship, VCS needed a marketing approach that honored its values while driving measurable enrollment outcomes. BootstrapVT stepped in to manage and optimize their entire digital ecosystem—including Meta Ads, Google Ads, Event Promotion, SEO, Social Media Marketing, Website updates, Lead capture, and Analytics infrastructure.
Maximizing Top of Funnel: Driving Conversions with Targeted Paid Ads
We began by restructuring their Google Ads campaigns for better geographic and demographic targeting. Then, we re-aligned creative messaging across Facebook and Instagram Ads with the school’s ethos.
Simultaneously, we implemented event-based tracking in Google Analytics and improved on-site UX to capture inquiries and RSVPs for admissions events. Regular collaboration with the VCS team ensured that messaging was authentic and relevant—from prospective parent personas to middle and high school recruitment funnels.
Utilizing A Data-Driven Approach: Increasing Engagement
Utilizing a data-driven approach, we optimized Vermont Commons’s paid ads to connect with the right audience at precisely the right moment, across various search engines and digital platforms. The results were impressive:
- Implemented a new Google Ads campaign structure with branded, non-branded, independent school & private school campaigns achieving a strong Conversion Rate (5.37%) and a cost-effect Cost Per Conversion ($16.23)
- Increased Clicks by 414% for a Summer lead generation campaign to fill the pipeline for Fall Admissions
- Set up conversion tracking in Google Analytics & WP Forms, enabling greater visibility for the Admission Marketing team
Our team crafted engaging ad copy, optimized bids, and continually refined targeting strategies to ensure Vermont Commons was at the forefront of potential students and families’ minds. The outcome? A substantial increase in visibility and stronger conversions.
``We've been fortunate enough to work with Geoff and BootstrapVT for some years now. They have done a fabulous job supporting our digital marketing, social media presence, and SEO. Geoff clearly enjoys what he does and it makes working with him a real pleasure! If you are considering working with Bootstrap VT, I would strongly recommend reaching out!``
- Kat Nelson (Director of Admissions, Vermont Commons School)