Services Provided
- Paid Search Ads
- Paid Social
- Organic Social Scheduling
- Organic Social Engagement
Vermont Evaporator Company: Making Maple With Friends & Family
The Vermont Evaporator Company is on a mission to bring people together for the time-honored tradition of making delicious, wood-fired maple syrup outdoors. With their innovative and versatile DIY products, you can experience the joy of sugaring right in your own backyard. Whether you’re tapping trees for the first time or a seasoned enthusiast, they are there to show you how easy it is to turn sap into syrup—and more!
Their flagship product, the Sapling Evaporator, is perfect for hobbyists. Designed for simplicity and versatility, it burns wood in an enclosed barrel chamber, boiling sap into beautiful amber syrup. And when sugaring season is over, it transforms into a multi-purpose outdoor grill, smoker, or wood-fired oven for bread and pizza. With Vermont Evaporator Company, you can enjoy the sweet rewards of sugaring and outdoor cooking year-round.
Maximizing Reach. Driving Conversions with Targeted Paid Ads
In the world of business, visibility is key. For the Vermont Evaporator Company, launching a targeted Paid Search (Google Ads) campaign became a top priority to elevate their profile and drive sales for their unique wood-fired maple syrup evaporators. With Bootstrap’s expertise, they were able to significantly enhance their online presence and reach.
Utilizing a data-driven approach, we optimized Vermont Evaporator’s paid ads to connect with the right audience at precisely the right moment, across various search engines and digital platforms. The results were impressive:
- Implemented a new Google Ads campaign structure focusing on in-season marketing, achieving a 5.36 ROAS (536% return on ad spend).
- Increased Clicks by 466% during the peak Q1 maple syrup season through Performance Max campaign, driving more traffic to the site
- Set up a Merchant Center and added 77 products, enabling Google Shopping and broadening their reach.
Our team crafted engaging ad copy, optimized bids, and continually refined targeting strategies to ensure Vermont Evaporator Company was at the forefront of potential customers’ minds. The outcome? A substantial increase in visibility and stronger conversions. And revenue growth.
Curious about how paid ads could transform your business? Ask us.
Crafting Effective Social Campaigns. Increasing Engagement
At Bootstrap, we elevated Vermont Evaporator Company’s social media presence through a comprehensive blend of paid and organic strategies. Utilizing Later.com, we streamlined the scheduling of posts and optimized client-written content for each platform, maximizing impact and engagement. Our approach included proactive social engagement through following relevant companies, liking and commenting on posts, and interacting with the community to enhance visibility. We also created Facebook events designed to drive attendance and brand awareness, taking advantage of every opportunity to connect with potential customers.
By concentrating on both strategic paid social campaigns and organic engagement, we’ve laid a strong foundation for continued growth.
The Power of Email Automation
As a marketing agency, we understand the power of email marketing and that effective communication is key to nurturing customer relationships and driving sales. That’s why we implemented a series of strategic email automations for Vermont Evaporator Company using Mailchimp, including a welcome series and an abandoned cart journey. These automations not only streamlined communication but also significantly boosted engagement and conversions. These automated strategies have yielded impressive results, including a 61% increase in email subscribers and a notable uplift in average order value (AOV), averaging $164.
Want to scale and optimize your email audience? Just ask us.
``Our company has interacted with multiple professionals at Bootstrap. Every single one of them has been expert, personable, and accomodating. And every time we meet, we are encouraged that we are travelling in the right direction, together. Thanks for the great work and the cheerleading, Bootstrap VT! Onward!``
- Kate Whelley McCabe (CEO, Vermont Evaporator Company)