- Marketing Leadership
- Digital Strategy
- Content Marketing
- Tech Leadership
- Social Media
Vermont Woods Studios is a new kind of furniture company. Peggy and Ken Farabaugh started the mission-driven company because they wanted to help save the rainforest right from where they live in Vermont. Rainforest land is often clear cut for timber that’s used to make furniture, destroying precious animal habitats across the globe – and they knew they had to do something about it.
VWS focuses on custom, handmade furniture built to last. Their handcrafted furniture is 100% made in America, right here in the Green Mountain State. Maple, cherry, walnut, and oak. Solid wood furniture with mortise and tenon joinery. All of their craftspeople use eco-friendly wood sustainably harvested from local and regional North American forests. Because VWS is so confident in their pieces, all of their furniture comes with a lifetime warranty.
Vermont Woods Studios contacted me when they were tired of hiring inexperienced marketing managers. They were experiencing reduced (yearly) revenue and stalled growth. This partnership included both marketing and technology leadership, business strategy and even some management consulting. In the first year, we overhauled their Google AdWords (paid search), improved their Social Media (Facebook, Instagram), redesigned various sections of the website and improved communication between various teams. We ultimately increased annual sales 22% year over year. We changed the path of the company.
As we ramped up digital advertising it was important that the VWS website experience was modern, mobile-friendly and optimized for conversion.
``Geoff came to Vermont Woods Studios during a crisis when our business was facing urgent challenges on a couple different fronts. He jumped in immediately and within a year, helped us recover and implement strategic plans resulting in significant growth. Geoff is not only a good manager & technical expert. He is also a friendly and trusted leader whom our team enjoys working with. I can recommend Geoff without reservation and am happy to speak in person regarding his work.``
- Peggy Farabaugh (Founder, CEO Vermont Woods Studios)