21st Century

October 13, 2025 In 21st Century, Content Marketing By Seneca Lamos

One Year At BootstrapVT: An Intern’s Perpective

A Conversation with our Intern and CEO. Reflection looking back with all the accomplishments and learning. As I finish up my first year of digital marketing with my BootstrapVT internship, I’m reflecting on what I’ve learned and accomplished, the good and the crazy. All the parts...

September 3, 2025 In 21st Century, Content Marketing By Hanna Blankenship

The TikTok Effect: How Summer Trends Are Shaping Marketing in 2025

At this point, it feels like TikTok doesn’t just set the trends. It is the trend. Real vs Refined. Instagram, LinkedIn, Facebook. They’re all part of the mix. But for marketers, TikTok has become the true playground. It’s the one platform where silly, offbeat, and totally human...

March 21, 2025 In 21st Century, Content Marketing By Seneca Lamos

How AI is Changing Digital Marketing

We’ve officially reached the point in time where artificial intelligence (AI) is no longer a futuristic concept–it is embedded in almost every aspect of innovation today. As these AI-powered tools continue to evolve, how can businesses and marketers leverage them to enhance customer experiences, optimize...

January 23, 2025 In 21st Century, Content Marketing By Seneca Lamos

5 Marketing Campaigns That Captured Hearts and Minds

In the world of marketing, the right campaign has the power to resonate with audiences, shift perceptions, and create lasting emotional connections. Over the years, we’ve witnessed some truly groundbreaking marketing efforts that have stood the test of time. Here are our top five favorite...

January 23, 2025 In 21st Century, Content Marketing By Marguerite Bowen

Digital Marketing in a Global World

Can You Predict the Future? No, but you can get very close. As Digital marketers, it is our job to set our clients up with the best approach to expanding their reach across platforms. This is seen through creating targeted ads, keeping up with new trends,...

April 14, 2019 In 21st Century, Content Marketing, Full Stack Marketing By Geoff Strawbridge

Full-Stack Marketing

There are very few digital marketers who have tapped maple trees to prepare for maple sugaring season. There are even fewer marketing professionals who have gone in the fields (among 10,000 bees) and harvested their honey. In fact, I might be the only digital marketing...

January 6, 2019 In 21st Century By Geoff Strawbridge

The On-Demand Economy

If you know me, I have a few well-worn expressions which capture my thoughts on finding a job. It may be cliché but you have to “follow the money” when looking for a new job. I tend to follow the venture capital (VC) firms who...

January 6, 2019 In 21st Century, Content Marketing By Geoff Strawbridge

Content Marketing for Small Business

The simple truth is that marketing your business today is different than it was 5 years ago. Are you sick of hearing this statement? Well, get over it, and let me tell you why…. Two things have become almost universal with consumers: the ubiquity of Google...