Content Marketing

How AI is Changing Digital Marketing

We’ve officially reached the point in time where artificial intelligence (AI) is no longer a futuristic concept–it is embedded in almost every aspect of innovation today. As these AI-powered tools continue to evolve, how can businesses and marketers leverage them to enhance customer experiences, optimize...

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Working Class Content

Part of my role with small and medium-sized businesses is to create a content marketing plan. What is content marketing, you might ask? Before I describe content marketing, let’s step back for a moment to acknowledge one fundamental truth of 2019: digital marketing has changed business forever. Consumers...

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