Content Marketing

Essential for any business trying to establish itself online. By creating and sharing valuable (free) content, you begin the process of attracting and converting prospects into customers.

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Search Engine Marketing

Search Marketing includes both Pay Per Click (“Paid Search”) and SEO (“Organic Search”) optimization. Keyword research, CPC optimization, landing page analysis—all the nitty gritty details we handle.

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Social Media Management

We offer a complete solution including developing a content plan, content calendar, copywriting, publishing, managing customer feedback, growing audiences organically.

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Myti

Handcrafted Marketing in a Digital World

Bootstrap VT is a digital-first marketing firm based in Vermont. We believe marketing has fundamentally changed. Gone are the days where you can push your message using traditional methods. Instead, companies must embrace a world where creating and sharing content, optimizing for digital, and the reality of a mobile-connected world are here. We also believe the nature of work has changed—towards the on-demand economy. Let us share our strategies with you. Growing your business today requires a host of new skills such as Content creation, Content marketing, Paid Search (PPC), Mobile optimization, Search Engine Optimization (SEO), Digital Display advertising, Social Media management, Social Media marketing, Website Analytics, Email marketing and more. Digital marketing also underscores the need for a solid foundation (ie. brand marketing). This may sound counterintuitive, but making sure your company has a solid brand in place is now more important than ever.

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Recent Blog Post

Uncategorized

By Hanna Blankenship GOING VIRAL OR BEING AUTHENTIC… WHICH IS WORTH MORE? We’ve all seen it, the relentless pressure for social media marketers to “go viral.” It’s like a never-ending chase for the holy...

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Coffee: Creative Lighter Fluid, Content Marketing

It’s been six years since Governor Phil Scott, announced the launch of Vermont’s ‘Remote Worker Grant Program‘. We’re proud of our brave little state and we’re grateful for the many fo...

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Bootstrap Internship

What I learned in my summer internship with BootstrapVT By Margie Bowen   “Why are you doing a Marketing internship?”   This is a question I have been asked many times this summer. Honestly, I had n...

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Testimonials

  • Geoff came to Vermont Woods Studios during a crisis when our business was facing urgent challenges on a couple different fronts. He jumped in immediately and within a year, helped us recover and implement strategic plans resulting in significant growth. Geoff is not only a good manager & technical expert. He is also a friendly and trusted leader whom our team enjoys working with. I can recommend Geoff without reservation and am happy to speak in person regarding his work.

    - Peggy Farabaugh (Founder, CEO Vermont Woods Studios)

  • Before we launched, we were hoping to find a marketing partner for both high-level strategy as well as day-to-day marketing tactics to make an impactful entry into a difficult marketplace, as our clientele have high expectation and would not settle for anything less than best quality. Geoff and BootstrapVT have helped us make a splash in our first season. After our initial experience, there was no question that we would remain with them and we're excited to continue our partnership as we focus on new techniques for scaling for our second year of operation.

    - Kelly Lyden (Founder, KellyBoat)

  • We have worked with Geoff and the BootstrapVT team for almost 2 years to handle our social and email needs. Geoff works great with our internal team and consistently assists with critical points of integration that connect to our social/email efforts. He uses real metrics to measure his work and helps us think big picture in regards to our overall digital strategy.

    - Curt Alpeter (President, Runamok Maple)

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